SEO Consulting

SEO ConsultingWhite Bot Studios starts the SEO consulting with understanding your business and marketing goals to develop a strategy and approach for a winning SEO campaign.

Keywords are essential to online success; they are the most important element of SEO and online marketing. It can’t be emphasized enough, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors.

Our SEO Consulting Process

  1. Determine the page to optimize
  2. Define the desired keywords to optimize the page for
  3. Set Point of Action for the page – make sure this can be tracked, as well as a successful conversion
  4. Edit copy to insure adequate placement of keyword, focusing on keyword density

We’ll look at the following elements of your website to ensure proper and adequate keyword placement:

  • TITLE tags
  • META tags
  • Navigation
  • Site Architecture
  • Flash usage
  • Overview of Department, Category, Sub-category, and Product pages
  • Indexibility
  • Check for duplicate content
  • Canonicalization

After this review our SEO consulting services will guide you in making the important decisions to help improve your rankings in the search engine result pages.

Start Your Project

Outline to an SEO Strategy

  • Search Engine Ranking
    What is the page’s current rank in search engines? We’ll use this as a starting point in which to measure some results.
  • Search Engine Referred Traffic

    Determine how much traffic is referred by search engines? This will be another gauge to measure results.
  • Take Rate (POA users)
    How many visitors use the Point of Action? We must have a clearly defined POA for each page, and one that we can measure results from.
  • Conversion
    How many users complete the desired goal? A successful conversion is one that completes the Point of Action, not just starts/initiates it.
  • Offsite metrics
    What is average dollar sale for search-referred traffic? Once a dollar amount can be equated to a successful conversion we can then begin to translate the web statistics into monetary values, and from there measure the ROI of SEO. We will also be able to find the diminishing point of return and know when enough SEO is enough and refocus online marketing efforts for a specific page in another area.